1984
The journey began—New Peng Hiang was founded, rooted in the belief that heritage matters should be shared sincerely, with every generation.
New Peng Hiang, Preserving Tradition Since 1984
Since 1984, New Peng Hiang has handcrafted bak kwa with premium ingredients and traditional recipes. Freshly made daily without preservatives or MSG, every slice preserves the taste and heritage we're known for.
New
True to its name, "New" represents our commitment to innovation while honouring tradition.
Through years of careful research and development, we have introduced more than a dozen new bak
kwa flavours—many of which are now cherished industry standards.
Peng
Quality is the soul of New Peng Hiang. We use only premium ingredients and uphold stringent quality checks to ensure every product we share is crafted with honesty, care, and excellence.
Hiang
"Aroma" embodies the sensory experience of our bak kwa. More than just a taste, the fragrance of each slice connects you to the warmth of heritage and the joy of genuine satisfaction.
The New Peng Hiang Story
1984
1997
A bigger dream took shape with the opening of our 4,200 sq ft factory in Singapore, marking a new chapter of growth.
1997
2001-2002
Our heritage flavours began crossing borders, first to Hong Kong and China, then to Indonesia.
2001-2002
2009
We opened our very first franchise outlet in Tanjung Pinang, Indonesia—bringing our heritage closer to more families.
2009
2010-2014
One by one, new franchise outlets opened across Batam and Surabaya, Indonesia, growing to seven outlets by 2014.
That same year, we expanded to the Philippines and were honoured with the Singapore Quality Brand Award, a heartfelt recognition of our genuine dedication to craft and care.
